Naija Economics

Strive Business Special The bible teaches us that every one of us is a unique individual, an absolute original. For the greatness in you to emerge, you have to become yourself, first. You will never achieve this by impersonating someone else on Twitter or Facebook, no matter how great you think they are.

Strive Business Special __A big idea, an excellent team. A few months ago, Liquid Telecom, one of our businesses, bought a South African telecoms company called Neotel Communications, for about $450m. Quite a few of you who saw the news about the transaction wrote to me, asking me to share some insights into buying and selling businesses.

Strive Business Special During the last few weeks, I have blogged on the importance of sales and marketing skills. We’ve also begun to discuss the importance of building, nurturing, and sustaining a brand. I’ve tried to show you that behind the sales campaigns, promotions, and advertising you see on TV and in newspapers is a highly complex business tool which you must appreciate and master if you want to develop a profitable business.

Strive Business Special A good entrepreneur must never be too sentimental towards a business. There’s a time to buy, a time to sell, and even a time to close a business. It's all business, and in a successful business career, you must have the capacity to do all three.

Entrepreneur of the day Strive Masiyiwa Strive Masiyiwa is  is a London-based Zimbabwean businessman, entrepreneur, and philanthropist. He is the Founder and Executive Chairman of Econet, a diversified global telecommunications group with operations and investments in over 15 countries.