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Showing posts from September, 2016

MEET THE ENTREPRENEUR: Kaesy Nwosu

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ENTREPRENEUR Today on Meet the Entrepreneur we met with an entrepreneur par excellence Mr Kaesy Nwosu, a student of Computer Engineering and the CEO of one of the foremost Nigerian technology blog Techcranked

Owning A Business: Smart Mentorship

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Owning A Business The master key to dominating a trade or a field is to study those who have become successful and great in the business and then imitate their style creatively. When you want to start a business, it really can be overwhelming to start thinking up a strategy that you hope will work and make you succeed in the business. Truth is research is very key to starting a business. You must investigate the market, find out how things are done; learn the secret of the trade so as to participate to win.But in a situation where you lack the means or resources to carry out extensive or required market or consumer research, all you need do is to adopt or adapt the strategy of a leader in that market.

Buying And Selling Businesses Is Business

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Strive Business Special __A big idea, an excellent team. A few months ago, Liquid Telecom, one of our businesses, bought a South African telecoms company called Neotel Communications, for about $450m. Quite a few of you who saw the news about the transaction wrote to me, asking me to share some insights into buying and selling businesses.

Brand Integrity Matters

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Strive Business Special During the last few weeks, I have blogged on the importance of sales and marketing skills. We’ve also begun to discuss the importance of building, nurturing, and sustaining a brand. I’ve tried to show you that behind the sales campaigns, promotions, and advertising you see on TV and in newspapers is a highly complex business tool which you must appreciate and master if you want to develop a profitable business.

Buying A Business: 6 Key Questions

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Strive Business Special A good entrepreneur must never be too sentimental towards a business. There’s a time to buy, a time to sell, and even a time to close a business. It's all business, and in a successful business career, you must have the capacity to do all three.